Laura Guzzo

Background

About Laura Guzzo

I’m an award-winning illustrator and designer with 10+ years of experience across multiple industries, including CPG/retail and publishing. My creative process combines custom illustration with trend research. This allows me to develop unique, on-brand designs that stand out on shelves and capture consumer attention. I excel at producing high-quality, user-friendly products that meet brand goals and excite customers. In my most recent role, I created over 350 SKUs for major national retailers such as Walmart, Michaels, Dollar General, and Kmart. My work directly contributed to a 38% year-over-year increase in gross revenue. I thrive in fast-paced environments and enjoy exploring new tools and techniques. Finding fresh ways to bring creative ideas to life is something I truly love. I love growing my personal and professional network. Feel free to connect with me here on LinkedIn or contact me directly at lauraguzzoart@gmail.com Creative Skills: • Product & Packaging Design • Traditional & Digital Illustration • Graphic Design • Book Design • Branding & Identity • Rapid Prototyping • Drawing • Typography • Color Theory • Technical Illustration (Manuals) Technological Skills: • Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Blender (3D Modeling) • Print Production