Laura Helm

Background

About Laura Helm

Laura has over 18 years of experience in creative and commercial roles, driving growth and innovation across media, tech, and publishing.She currently serves as Head of Creative Industries at Digital Catapult, where she develops and implements strategies to enhance the creative industries' adoption of advanced digital technologies, including AR, XR, 5G, IoT, and Quantum. Her role includes leveraging Digital Catapult's portfolio of virtual production studios, immersive labs, and 5G testbeds to unlock industry potential.Her expertise spans emerging tech trend analysis and creative ideation, enabling her to explore innovative solutions for business challenges. She brings a data-driven growth mindset to deliver impactful strategies and support product development in the creative sector. With experience in digital products and platform operations, she is a strategic and creative leader with a proven track record in delivering go-to-market strategy, collateral, and supporting product roadmaps.Recent highlights include- Partnership with Warner Music and The Design Museum on an immersive experience as part of the Blitz: The Club That Shaped the 80's exhibition - Securing partnerships with Channel 4 and Sony Music for the Black Founders Investment Programme - Supporting the AHRC-funded CreaTech Frontiers creative cluster in the West Midlands - Launching Amazon Creative Services - Building XR partnerships at Blend Media for brands including Deloitte, Disney, Harvard Business Publishing, and Universal MusicLaura thrives in fast-paced environments, transforming ambiguous opportunities into actionable strategies that deliver measurable impact.