Laura Johnson

Director of Institutional Advancement at Mount De Sales Academy

Based in Macon, United States

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Seniority

Director

Department

Advertising & Marketing

Location

Macon

Industry

Primary and Secondary Education

Company size

98

Contact information

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Email

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l•••••••@mountdesales.net

Phone

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Background

About Laura Johnson

I have 23 years of experience successfully directing capital and annual fundraising campaigns for community development and educational institutions. For fifteen years, I served first as Director of Development and then as Executive Vice President of NewTown Macon. During that time I managed two capital campaigns raising more than $57 million from public and private sources for downtown revitalization projects. I also launched NewTown's third $18 million campaign and an annual fund drive, which raised more than each year for NewTown's operations. In 2014, I joined the staff at Mount de Sales Academy as Director of Institutional Advancement where I have increased annual giving by 280%. In addition to securing philanthropic gifts totaling nearly $2 million each year, my responsibilies at the Academy include strategic planning for enrollment growth, net tuition modeling, developing multi-channel marketing plans, and managing four advancement team members. I have a B.A. from Emory University and a M.Ed from Georgia State University.

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