Laura McCaul

Background

About Laura McCaul

Proactive and analytical Partnerships Manager with 10 years experience in strategic partnerships, business development, sales and marketing in the E-Commerce space. I help clients drive growth and revenue by identifying and executing on partnership opportunities with new and existing SaaS and services partners. Some of my key achievements include: Built a partner program at The Growth Agency and developed end-to-end partner management process with an 87% onboarding completion rate Developed and implemented partner strategy for The Growth Agency's clients to identify, evaluate and onboard 24 SaaS partners in 6 months Collaborate with cross-functional teams (sales, marketing, product and customer success) as The Growth Agency's Head of Partnerships to spearhead the delivery 18+ partner marketing campaigns, generating 5,600+ leads (see Featured section for examples) Developed and executed inbound marketing strategy based on customer data analysis to increase Sponsored Profit's revenue by 21% and profit by 49% YOY Led a cross-functional team of 4 in the overhaul of Sponsored Profit's customer onboarding process to reduce churn rate by 15% Became an established E-Commerce thought leader presenting 10+ webinars, speaking on 14 podcasts and writing 100+ blog posts Built a six-figure private label DTC brand, House & Hort, from the ground up within 18 months I’m always open to exploring collaboration opportunities with new partners who share the same collaborative spirit to drive mutual success and measurable, commercial outcomes. Feel free to send me a DM on here and we can take the conversion from there.