Laura McKenzie

Background

About Laura McKenzie

Running a business is hard enough - your data shouldn’t be another mystery to solve. I'm the founder of Cloudy Day Digital and I help brilliant and creative business owners to demystify their data and understand exactly what’s working in their marketing and what’s not. With my Insights Navigator service, we work together 1:1 to map your customer journey, audit your digital assets and create a personalised measurement plan so you can track the things that actually matter. I take care of your Google Analytics & Tag Manager setup, teach you how to use UTMs like a pro, and hand you a fully custom dashboard so you’re never guessing again. You don’t need to become a data analyst. You just need someone in your corner who gets it - and gets your business. Clear, actionable insights Custom dashboards that track what matters 🧭 Support every step of the way Whether you're launching, growing, or scaling, I make sure your digital marketing decisions are grounded in evidence—not vibes. Let’s turn the cloudy into clarity. What I Offer Analytics & Tracking Setups (GA4, GTM, Looker Studio) Ads Tracking (Meta, Google, Pinterest, TikTok - Power My Analytics, Supermetrics, Mixed Analytics) Custom Measurement Planning UTM Strategy & Training Data Dashboards Built Around Your Goals Ongoing Support & Reviews I’m always happy to chat about data, digital journeys, and how to make numbers actually useful. DM me or visit cloudydaydigital.com to learn more.