Verified recordFinancial Services

Laura Mullen

Sr Marketing Technology at First Tech Federal Credit Union

Based in Portland, United States

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Seniority

Staff

Department

Advertising & Marketing

Location

Portland

Industry

Financial Services

Company size

3.1K

Contact information

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Email

1 credit

l•••••••@firsttechfed.com

Phone

5 credits

+1 ••• •••• ••••

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Background

About Laura Mullen

Over ten years of experience designing and implementing successful digital marketing campaigns and strategies. Extensive expertise building and architecting complex marketing automation programs relevant for the customer journey and lifecycle. Management of the marketing technology stack including the data, integrations and APIs that drive the success of marketing automation campaigns. Implementation of new channels including SMS and Push notifications. Marketing project management and collaboration with technology stakeholders to release new features, projects and integrations. Consultant and subject matter expert for marketing automation capabilities and process implementation. Marketing industry experience includes Financial Banking, IT, Government and Public Sector, Global and Regional markets for B2C and B2B. Eloqua, SFMC/Pardot, SFDC, Pega, Netsuite, CRM, HTML/CSS/JS, Tableau, Snowflake, Workfront, Jira, Perforce, EDW, Agile/Scrum, Optimizely, Drupal, WordPress, Adobe Creative Cloud, Airship

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