Laura Sharp
Head of Marketing at Go North East
Based in Newcastle Upon Tyne, United Kingdom
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Seniority
Director
Department
Advertising & Marketing
Location
Newcastle Upon Tyne
Industry
Urban Transit Services
Company size
456
Contact information
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l•••••••@gonortheast.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Laura Sharp
I’m experienced in building and leading outstanding Marketing, Communications and Events teams across a range of sectors. I’m passionate about people and creating positive, inclusive working environments where everyone can thrive. Launching my marketing career agency-side over 15 years ago, I’ve worked with some amazing clients in technology, education, and health. After my agency days, I moved to Nexus to lead the Smarter Choices campaign, designing region-wide marketing campaigns to change the way we travel - not an easy brief! Thirteen years in Higher Education followed, where I built up and led a fantastic team at Newcastle University to raise the profile and engagement with employability and business start-up on campus. I have extensive experience in- building customer-centric marketing strategies - multi-channel campaign planning and implementation - social media planning and analysis - creating excellent, engaging content - marketing and communications management - event planning and organisation - team management and talent development - brand management - public speaking at industry events
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