Laura Siebert

Background

About Laura Siebert

I lead marketing and growth strategy for complex, experience-driven brands, building the systems that turn “interesting” into repeatable demand.My specialty is making multi-layered experiences clear and compelling: clarifying the narrative, designing activation ecosystems (not one-off moments), and aligning cross-functional teams so the work actually ships.In my current role as Director of Marketing at Meow Wolf Houston, I oversee integrated strategy across campaigns, partnerships, programming, and audience development, partnering closely with Ops, Finance, Creative, and external agencies to keep plans executable and aligned. I’m known for bringing structure to complexity, translating strategy into clear next steps, and helping teams feel grounded and confident as the work moves forward.I believe in thoughtful strategy, and I’m equally committed to shipping real work and learning fast.What I’m known for: Translating complex experiences into confidence-building narratives Building activation systems that make big ideas executable across teams Building cross-channel amplification plans (OOH, events, partnerships, digital) Aligning teams across functions to reduce friction and increase throughput Creating executive-ready strategy that balances “shiny” with substanceI translate complexity into strategy people can actually use.