Laura Siebert

Background

About Laura Siebert

I am passionate about everything creative! As an enthusiastic creative leader, I provide unique and big-picture ideas that have legs and can spread across all marketing channels. Strategic and tactical, I am a collaborative partner and relationship builder who provides creative solutions and manages the entire creative process from concept to execution delivering creative that provides memorable consumer experiences and the highest level of performance. Encouraging and supportive, I am a leader who inspires and mentors team members with a focused approach through challenging high-volume, fast-paced environments. My partners say I offer fresh ideas and structure, get things done in ways no one has done before, and make the job fun. Strengths: • Strategic-minded individual who steps out of the norm • Pitching and selling creative concepts • Brand and Creative Director who strategically translates positioning into creative that works • Tactical Producer that manages workflows, schedules, and budgets in fast-paced environments • Partner that collaborates with leadership, cross-functional managers, and teams • Leader that builds cohesive teams • Mentor and coach who helps others grow, evolve their skills, and own their work • Energetic team leader who celebrates team accomplishments Recognition: • High Achiever Awards • Quality Improvement Team of the Year • Industry Design Awards Expertise: • Strategic Planning • Analytical / Problem-Solving • Branding and Campaign Development • Pitching Creative - Internally and Externally (Clients) • Omni-channel Marketing • Creative Direction: Copy, Print, Digital, Social, Photography, Videography, Immersive Events, OOH, Packaging, Promotional Products, Signage • Copy and Script Writing • Studio Operations • Photography - Lifestyle, Product Promotions, White Sweep (In house and On Location) • Videos - Product, Promotional, How to, Animation, Webinars, LiveStream • Broadcast Advertising: National Television & Radio • Digital Asset Management • Project Management • Planning and Organization • Direct Response • Mentoring/Coaching • Talent/Vendor Recruitment & Management • Sourcing and Negotiations • Budgeting and Metrics Reporting • Fast Paced Environments, Restructures & Startups • Multi-tasking • Resourcing Connect with me: lauralsiebert@gmail.com