Laura Sims

Background

About Laura Sims

Dedicated to fostering and sustaining excellence, I collaborate with others to achieve success and enhance engagement. I bring strong, cooperative leadership, along with expertise in communications, digital strategies, and CRM. I am recognised for my thoughtful approach, creativity, energy, and ability to work efficiently and with good humour across diverse teams. A genuine people person, I have an infectious 'can-do' attitude and excel at managing multiple projects under pressure. I have 25 years marketing and communications experience and specialise in aligning communications strategy with business goals. I have considerable experience in delivering a full and effective communications, PR and marketing mix. My career has included 20 years as part of a senior leadership team, managing large teams, influencing across a matrix structured organisation and reporting to the CEO, and roles within both B2C and B2B environments.