Laura Sirma

Background

About Laura Sirma

Passionate about branding and its power to tell compelling stories, I bring 20+ years of marketing expertise across telecom, advertising, and the audio industry. My experience spans brand & marketing strategy, rebranding, communications, 360° marketing, product marketing, digital marketing, and eCommerce. I served as CEO of McCann Worldgroup’s agency and spent a decade in marketing leadership roles at Tele2 and Zelta Zivtiņa. Recognized with multiple global industry awards, including the CES Innovations Award, iF Design Award, a Guinness World Record for Tele2, and the highest telecom industry award for significant contributions to Latvian electronic communications. Solid experience in global operations, including expertise in technology licensing at Sonarworks — a deep-tech audio company whose patented technologies are used in over studios worldwide and trusted by more than 75 Grammy-winning engineers. A company that is data-driven and fully focused on innovation. Confession: currently experimenting quite a lot with AI tools in marketing — from creative automation and personalization to smarter campaign execution.