Laura Vidal Borrell

Background

About Laura Vidal Borrell

I am an innovation expert focused on the digital health ecosystem. I consult for private companies, public entities, and investors, including Roche, EIT Health, the Government of Andorra, and Miura Private Equity. I am the founder of HappySneeze, a digital health platform offering remote rehabilitation and education to women experiencing pelvic floor disorders. Before HappySneeze, I was the founding Product Manager of HP´s Immersive Computing Group, serving as Director for Product, Marketing, and Business Development in Europe and the US. I started my career as a Product Design and Development consultant for global brands such as Telefonica and Pepsico. I was also a researcher in European Commission projects, developing disruptive business models to reach underserved populations. I have a BSC and MBA from Esade and hold dual Spain and US citizenship- Innovation - Business Strategy - Product Development, Product Management - User Experience Design, User-Centered Design - Design Thinking - User Research, Ethnographic Research, Contextual Research - Branding - Strategic Marketing - Campaign and Creative Development - Agency Management - Digital and Content Marketing - Business Development - Culture Shaping - Mentoring, Team Growth - Organizational Design - FemTech - HealthTech - Digital Health - Healthcare - Women's Health - Pelvic Health - Menopause - Social Impact