Laura W.

Background

About Laura W.

I relish in collaborating with a business, helping them connect with their customers to achieve extraordinary things. I've been on this marketing journey for over a decade. You name it, I’ve dappled in it across the tourism, hospo and retail spaces. I'm experienced with multi-channel marketing campaigns (brand, content, email, direct mail, PR, print, digital, social media, partner). Now, what drives me is learning the psych of customers, creating content matching the companies’ vision and values that will build relationships and move customers into buying the product. I set up the strategy and lead the content rollout using experts. I take the stress out of making marketing decisions for businesses and the hassle out of talking to too many people. I’m a believer in business connections, not transactions. My specialty is building honest relationships, with customers and brand partners alike- to me, that’s an essential part of marketing your business. VALUES Getting to know people and learning why they do what they do. Being a part of a community and collaborations. New ideas and experiences. Bringing an open mind and sense of wonder. My intuition, which is right, but I use data to decide. Learning and educating myself. I'm a podcast addict. Doing things with meaning but don't take things too seriously; I want to laugh. STRENGTHS Customer-centric, strategic thinking, targeting, branding, storytelling, content, connections, honesty. Out of office, you can find me hiking through forests or picnicking at the beach with friends. I make a mean apple crumble and an extension of my natural interest in visual storytelling!–I dabble in photography. If you would like some apple crumble or just a chat, feel free to contact me…. 0425213240 or lauramairwalsh@gmail.com