Laura Wang
Brand Manager, Lifestyle at Authentic Brands Group
Based in Shanghai, China
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Seniority
Manager
Department
Other
Location
Shanghai
Industry
Retail Apparel and Fashion
Company size
642
Contact information
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l•••••••@authentic.com
Phone
5 credits+86 ••• •••• ••••
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Background
About Laura Wang
With years experience in brand management, I obtain strong knowledge about IP & brand licensing, brand strategy, internal and external communications, collaborative product development, marketing and digital planning and management on platforms like WeChat, Douyin, RED and Weibo in China. Being interested in pop culture, I keep close look with trends in market. As a sports and athletic fan, I spend time outdoor and entertainment not only to refresh but to get deeper understanding and know better about market as well.
Decision-makers
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Sierra McPhillips
Senior Director, Brand · Other
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