Laura White

Background

About Laura White

Communications Manager and Social Media Strategist with 5+ years building engaged communities and driving brand growth through strategic content. Currently, I lead social operations at Formosa Interactive, where I've grown engagement by 30% through data-driven content strategies and trend-forward storytelling. Alongside my full-time role, I manage social media for CPG brands as a freelance consultant, creating platform-native content that sparks conversations and builds authentic connections. My background spans digital and experiential marketing—from coordinating events for Google and YouTube at iconic NYC venues to creating The Covid Collection (a digital art book) and co-directing the short film, Pixilated You. This diverse experience gives me a unique lens: I understand what makes people pull out their phones in real life and what makes them stop scrolling online. I specialize in turning brand messages into cultural conversations. Whether building content calendars in Asana, analyzing performance metrics, or creating TikToks that actually resonate, I believe great social media answers one simple question: why would someone share this? Based in Brooklyn. Always creating. Forever spotting tomorrow's trends today.