Laure Bollenbach

Background

About Laure Bollenbach

Dedicated marketing, communications, and sales leader with a record of delivering results. Proven ability to exceed revenue goals through development of comprehensive marketing and sales initiatives, unique and relative events, strategic communications strategies and comprehensive external partnerships. Relationship builder with an experiential focus and background leading multi-generational, highly productive teams to increased revenue, exposure and brand loyalty. Areas of Expertise Brand Building & Management Developing the campaigns, programs, and events that endear the consumer to a newly developing brand or remind them why they have always loved your product. Working with internal and external teams to ensure that brand qualities are enforced and lived throughout the organization. Strategic Communications Advancing the message of brands through engaging, relevant communications channel planning including traditional media relations, digital storytelling, and dynamic content creation. Actively involved in the creation and development of unique and diverse social media profiles with a goal of ensuring measurable engagement. Integrated Marketing Planning Spearhead the development of strategic marketing plans for multiple campaigns annually including working in concert with internal and external agency partners across all channels including CRM, web, SEO, search, dynamic display, social, audio, video and out of home. Utilizing data-driven decision making to properly position resources to deliver on KPI. Partnership Development Experience working with local, regional, and national partners on exciting and mutually beneficial programming from both the sales and client side. Revenue Generation Tickets, memberships, and sponsorship sales, fundraising events and outreach all with the goal of increasing revenues of both nonprofit and for-profit organizations through B2B, B2C, and one on one relationship building. Leadership Experience leading a top-performing sales team and seasonal associates.