Laurel Burton

Background

About Laurel Burton

Engineer by Trade; Marketer at Heart: Building Brands For the Digital Infrastructure CommunityMy professional journey is unique: I'm an engineer by trade and a marketer at heart, a perspective that allows me to build strategies that are not only creative and differentiating, but also structured and data-driven - solidifying my core belief that the most successful marketing is a blend of creative storytelling and measured execution. I excel at building and leading teams to achieve exceptional results.* Brand Strategy & Awareness-building* Go-to-Market Programs* Team Leadership* Business Development & Partnerships* Lead GenerationEVP of Strategy and New Business: Drive new business and cultivate partnerships. Guide a premier client roster through go-to-market initiatives and brand transformations. Sample clients include Airtel, Rogers, China Telecom Americas, Zenlayer, Kio, PowerHouse Data Centers, Extenet, and World Trade Centers Association (WTCA).VP of Product and Marketing at Otava: Oversaw product development and strategic marketing for this data center and cloud solution provider.Founder of Laurel Bay Marketing: Provide fractional CMO marketing advisory, backed by agency specialists, across all marketing disciplines. 100% client satisfaction rating.VP of Marketing and Inside Sales at Faction: Led marketing and inside sales functions, building brand awareness and driving exponential lead generation results for this cloud provider.VP, Marketing and Business Development at ViaWest (now Flexential): Managed all marketing aspects, overseeing a multi-member team with a $3M budget. Successfully revamped the corporate brand, identity, website and messaging winning awards and contributing to significant revenue growth.Expertise:Corporate branding, lead generation, value messaging, ROI measurement, marketing automation, digital marketing, website development, SEO/SEM, promotion, media relations, analyst relations, direct and channel-based marketing, social media, content creation, sales enablement.Product: Product development, lifecycle product management, pricing, competitive market analysis.Sales: Business development, inside sales team formation, operations, organization, compensation.Industries Served:Digital infrastructure ecosystem, including data centers, REITs, commercial real estate, energy, telecom, network, and service providers (cloud, software, security, network, managed services).