Laurel Pretorius
Content and Creative Direction at If Infinite
Based in City of Johannesburg, South Africa
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Seniority
Staff
Department
Other
Location
City of Johannesburg
Industry
Advertising Services
Company size
3
Contact information
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l•••••••@ifinfinite.co.za
Phone
5 credits+27 ••• •••• ••••
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Background
About Laurel Pretorius
IT’S ALL ABOUT THE STORYTELLING I have always loved writing a great story in as few words as possible. Stories that connect with people and speak to their hearts. Because no matter which way you look at it, we all make our decisions from the heart. We like to believe our rational choices – for business - are made with our minds but truly it’s our hearts doing all the wooing. If our emotions pull the strings, then, as writers go, I am a puppet master. MY EXPERIENCE TELLS A STORY I have over 2 decades of experience writing for just about every industry on all platforms. Back in the day, I received Top of my Class in Journalism. I worked the entertainment, lifestyle and arts & culture scene in the 3 most important media of the time - print, radio and TV. I wrote scripts, feature stories, reviews, press releases, profiles and more. I loved my job. Then the online marketing phenomena opened new doors for writers and I converted my old-school skills into this new virtual world. STORIES FOR BUSINESS Now I write stylish marketing content - web, blogs and social media - for companies online. My past media experience has given me the uncanny ability to understand what the masses want and write great stories for the people. It works in my favour because in today’s world brand stories are everything.
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