Laurel Winkenwerder

Background

About Laurel Winkenwerder

I build data organizations and decision-support products that move companies forward.My career has focused on leading enterprise data strategy, engineering, and analytics — not just to generate insights, but to create commercial value. I specialize in conceptualizing, building, and taking to market data and analytics products that drive revenue, improve customer experience, and enable new business models.What I’m most known for:Building and scaling high-performing global data teams (enterprise architects, engineers, analysts, and data scientists)Designing cloud-based data platforms and architectures that enable data monetization, AI/ML products, and faster product deliveryBringing new data products from idea to launch — including performance-based advertising, risk prediction, fraud detection, personalization engines, and two-sided marketplace analyticsPartnering with Product, Technology, Marketing, Sales, and the C-suite to align data investments with business strategy, profitability, and growthLeading enterprise data modernization efforts across Snowflake, AWS/Azure, dbt, Airflow, Clickhouse, and BI/advanced analytics ecosystemsAt the core, I enjoy creation — building teams, platforms, and products — and helping organizations use data not just to understand the business, but to run it and grow it.If you’re working on commercial data strategy, data products, or building analytics as a competitive advantage — I’d love to connect.