Lauren Cunningham

Background

About Lauren Cunningham

I am passionate about brand strategy because I believe a strong brand doesn’t just communicate: it connects, inspires, and helps people discover what truly resonates with them. Whether through positioning, messaging, or strategic storytelling, I am drawn to the challenge of helping organizations define who they are and why they matter. Currently, I am a Senior Marketing Associate at FTI Consulting, where I support the firm’s Cybersecurity practice through strategic content development and brand-aligned communications. I manage social media, craft internal and external messaging, and develop marketing material including newsletters, executive thought leadership, media commentary, case studies, and branded collateral. My interest in brand strategy stems from a branding internship with William & Mary Athletics, where I assisted in the research for and development of a comprehensive brand identity manual. That experience taught me how to align diverse perspectives into a unified and compelling brand story. I am continually looking for opportunities to deepen my expertise in brand strategy, positioning, and identity development, especially for purpose-driven organizations. I’m always open to connecting with others who are excited about building thoughtful, resonant brands.