Lauren Ellington

Background

About Lauren Ellington

I am a currently working as Content Production Manager at Something Something Social. Something Something is the digital native led content strategy studio. We work directly with music artists and cultural brands to tell their stories online. We're as sensitive to the high frequency of cultural microtrends as we are to the tectonic nature of industry-wide shifts. We dare to dive in while others are busy testing the waters. Even with our steady team growth over the past three years, we continue to remain nimble and always to be the first. We are a music company, not a tech company. Worldbuilding and authentic storytelling are our primary metrics of success, not just like counts. We treat the individuality of our partners as our priority. The priority will never be to use digital tools, algorithms, and best practices to tell them who they should be. Instead, we use these platforms to build our partners’ world as they see it and then invite fans in.