Lauren Hutton

Background

About Lauren Hutton

Strategic Account Director with 8+ years of agency experience, driving brand transformations, most recently leading Destination British Columbia’s global repositioning at Zulu Alpha Kilo. This work redefined how BC is marketed globally, creating six distinct iconic brands across the province, each with a unique offering and audience it appeals to. Simultaneously, we also worked to relaunch their new brand purpose for their consumer brand, Super, Natural British Columbia. Other highlights from my work with Destination British Columbia include Wasche of the Wild, an immersive car wash in Germany, and The Nature Rating, an AI-powered tool that measures the amount of nature in popular media. I began my career at Will Creative. Over the five years at Will, I managed 60+ clients across industries, including education, tourism, biotech, and entertainment. There, I gained hands-on experience across the full brand ecosystem, from strategy and identity to campaign execution, website builds (20+ custom sites), event branding, and production management across print, photo, and video