Lauren Lorraine
Sr Manager - Marketing & Communications at Midrex Technologies, Inc
Based in Charlotte, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Charlotte
Industry
Industrial Machinery Manufacturing
Company size
342
Contact information
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l•••••••@midrex.com
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Background
About Lauren Lorraine
Creativity is the art of finding a new route to a known destination.” — Simon Sinek I’ve always believed that powerful communications don’t just inform, they inspire, unite, and transform. As a purpose-driven brand and communications strategist with over 15 years of experience, I’ve built my career helping mission-driven and global organizations clarify their voice, strengthen culture, and elevate their presence across internal and external channels. I’m most energized when building something that didn’t exist before, whether it’s a new platform, a flagship publication, or rolling out a new brand campaign. I thrive in fast-paced environments where creativity meets business rigor, and where cross-functional collaboration is not just valued, but expected. From marketing communications and thought leadership to employee experience and media relations, I deliver clarity, consistency, and measurable outcomes. Career Highlights: • Built and led a high-impact marketing and communications team that supported growth from 165 to 384 employees. • Drove a 110% surge in employee engagement through an integrated, data-driven communications ecosystem. • Doubled website traffic via a cross-functional digital strategy aligned with business goals. • Scaled LinkedIn audience by 600% to 21K+ followers, boosting brand visibility and thought leadership. • Elevated CSR engagement by exceeding 2024 participation targets through strategic, values-driven outreach. • Modernized internal comms with five new platforms, including a reimagined SharePoint intranet and Viva Engage. • Led national rebrand efforts at Hartmann USA, unifying voice and identity across U.S. and European markets. At my core, I’m a storyteller, a builder, and a strategist who loves making communications the connective tissue of a high-performing organization. I bring urgency, creativity, and clarity to every initiative, and take pride in being the kind of teammate who rolls up her sleeves and gets the job done.
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