Lauren McFall

Background

About Lauren McFall

A triple-threat operations & marketing manager combining a passion for growth through systems optimization, a hunger for increased ROI, and an innovation-focused mindset to maximize productivity, I have 13 years of expertise in generating brand awareness, relevant leads, and revenue through sales. A respected leader, self-starter, and trusted colleague, I manage projects that surpass expectations in supporting exponential growth. I’m an effective project manager who successfully executes from a remote workplace. I am comfortable reporting to and managing C-level executives. In addition, I excel at managing relationships with key accounts with the transformational industry. Focusing on operations, email marketing, and systems improvement, my expertise spans: Email Operations, Podcast Production, Program & Delivery Operations, Content Operations Optimization, Campaign Optimization, Data Analysis & Reporting, Quality Assurance in Deliverables, Email Marketing, Project Management, Operational Campaigns, Affiliate Operations, Time Management, and Audience Targeting. I have a record of success in orchestrating game-changing campaigns that triggered unprecedented success for my company. My portfolio highlights include the following: Achieved an 18% year-over-year revenue growth from 2022 to 2023 YTD through strategic initiatives and sales optimization Drove a significant 128% year-over-year increase in first-time customer acquisitions and a steady 35% year-over-year growth in the retention of existing customers in 2023. 52% increased revenue over previous direct mail campaigns based on strategic analysis of sending population. Designed system to produce lead magnets at rapid rate, resulting in 100X leads generated within 2 months. Recovered 15 hours of time weekly for company by implementing API analytics to automate the reporting process. 9.4M+ downloads achieved since taking on role of producer in 2020 (52% of total downloads since inception in 2014) I am always happy to lend my expertise in project management and podcast production, and I look forward to connecting with you. eternallauren@gmail.com