Lauren Turner

Background

About Lauren Turner

With over a decade of experience in the dynamic field of franchise marketing, my core competencies lie in client relations, strategic leadership, and cross-channel marketing campaigns. At Mainland, my mission is to enhance client satisfaction through meticulous tracking and strategic planning. My expertise in identifying client issues and executing retention and expansion strategies aligns with Mainland's culture of delivering exceptional service. I am committed to expanding our project and retainer-based business, ensuring our values resonate with every client interaction. In my role as Senior Vice President at Mainland, I've successfully managed the agency's entire load of 70+ clients, leading my team to strengthen and build upon existing relationships. My strategic approach includes regular check-in calls and adjusting strategies based on client feedback. We are dedicated to training and coaching our account team, ensuring best practices are followed, and contracted scopes are met. With a focus on media relations, content marketing, digital strategies and strategic franchise marketing, I've bolstered Mainland's reputation as an industry leader.