Lauren Xanders

Background

About Lauren Xanders

A graduate of Indiana University’s Kelley School of Business with a bachelor’s degree in Business Finance and proud alumna of Delta Sigma Pi, one of the nation’s largest professional business fraternities. My career has been rooted in financial services, spanning banking, wholesaling, sales development, and marketing. I began my journey as a retail banker with Fifth Third Bank, serving the personal and small business banking needs of retail clients. I later advanced into wholesaling asset-based life and annuity long-term care products, supporting financial professionals across banks and broker-dealer firms through point-of-sale consultations, case design, and product training. At OneAmerica Financial, I’ve evolved from sales development to lifecycle marketing—combining my financial acumen with data-led strategy. In my current role as Marketing Manager, I specialize in developing and executing go-to-market strategies that grow distribution and deepen agent engagement. I bring a proven ability to align sales and marketing to drive measurable business outcomes, leveraging analytics, integrated campaigns, and lead generation. My expertise spans sales distribution, long-term care, insurance, and securities—always focused on delivering results that strengthen relationships and advance growth.