Laurence Lim

Background

About Laurence Lim

Possible rewritten summary: Laurence is a founder and managing director of Cherry Blossoms Intercultural Branding, a boutique marketing agency that helps global brands in beauty, hospitality, jewelry, watches, fashion, and wine and spirits to resonate with Asian consumers. With over 15 years of experience in marketing communications, market research, and digital marketing, Laurence is an expert in decoding cultural differences and interculturality. Laurence has a background in diversity and equal opportunities, having worked for the French government and the National Agency for Urban Renewal for five years. She moved to Hong Kong in 2008 and launched Cherry Blossoms, which has offices in Hong Kong and New York City. Laurence is a frequent keynote speaker on China and marketing, and has collaborated with renowned clients such as Sotheby's, Jingdaily, and major international business schools. Laurence's mission is to bridge the gap between East and West and to empower brands to communicate effectively across cultures.