Laurence Schirmann
Customer Value Expert at Renault Group
Based in Paris, France
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Seniority
Staff
Department
Other
Location
Paris
Industry
Motor Vehicle Manufacturing
Company size
53K
Contact information
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l•••••••@renaultgroup.com
Phone
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Background
About Laurence Schirmann
Marketing stratégique- Brand & Product positioning - Market studies - Business development - Visual Identity - Product launch & life cycle management - Customer Value Marketing opérationnel -Définition de la stratégie marketing locale - Pilotage de l’ensemble des leviers marketing en Business Unit - Déploiement & animation du réseau de distribution - Déploiement France et international Communication - Evénementiel (lancement produit, expositions, conventions)- Identité de la marque : aménagement réseau, objets dérivés, appellations
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