Laurens Jansen

Background

About Laurens Jansen

About Me I am a results-driven growth professional with over 8 years of experience in leading digital growth initiatives for startups, scale-ups, and corporate ventures. Currently, as the Head of Growth at Polarsteps, I am responsible for shaping and executing the company’s growth strategy while building and leading a high-performance marketing department. I thrive on catalyzing growth through data-driven decisions, scalable tactics, and a deep understanding of market dynamics. Current Role @ Polarsteps As the Head of Growth at Polarsteps, I focus on accelerating the company’s growth trajectory by overseeing marketing, customer acquisition, and engagement strategies. My role is centered on driving both organic and paid growth, optimizing user experiences, and fostering a results-oriented team culture that consistently delivers on key business objectives. Professional Journey @ Off The Record - ACE Agency Prior to Polarsteps, I successfully contributed to the growth of over 30 companies across both B2C and B2B sectors in my role at Off The Record, where I led key initiatives as the temporary Head of Growth for various brands. B2C Experience I’ve spearheaded growth initiatives for notable B2C companies, including Felyx, Storytel, Umob, Marie-Stella-Maris, Whoppah, We Are Eves, Stuvia, LeadingCourses, Scribbr, LensOnline, VodafoneZiggo, and more. B2B Expertise In the B2B space, I played a critical role in driving growth for companies such as Floryn, Cyclomedia, Smart.pr, and Unilever. Let’s connect and explore how we can take your business to the next level. laurensjansen@polarsteps.com