Laurent Butery
Sales and Marketing Roi Director at Lactalis Group
Based in Paris, France
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Seniority
Other
Department
Other
Location
Paris
Industry
Food and Beverage Manufacturing
Company size
22K
Contact information
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l•••••••@lactalis.com
Phone
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Background
About Laurent Butery
Phd in marketing (La Sorbonne Université): downtown retail cross-channel management 2. Business growth thanks to marketing and sales drivers efficiency measurement+ A&P recommendation 3. Expert in marketing and customer marketing methods : portfolio strategy, e-commerce, retail media, media, digital, price positioning, promotion, merchandising, category vision, shopper research 4. Author : Le commerce de centre-ville face aux crises : une méthode pour rebondir
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