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Laurent Colson

Senior Integrated Strategic Planner at Tbwa Belgium

Based in Liège, Belgium

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Seniority

Manager

Department

Advertising & Marketing

Location

Liège

Industry

Advertising Services

Company size

165

Contact information

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l•••••••@tbwagroup.be

Phone

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+32 ••• •••• ••••

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Background

About Laurent Colson

Senior integrated strategist with 10+ years of experience shaping and delivering complex marketing ecosystems for leading national and international brands. Known for navigating ambiguity, aligning diverse stakeholders, and translating strategic intent into measurable business outcomes.Operate at the intersection of strategy, creativity, media, and data, bridging client ambition with executional reality. Trusted partner to senior clients and creative teams, with a strong track record in orchestrating cross‑functional collaboration, defining clear strategic frameworks, and driving performance across the full funnel.Industry experience spans FMCG, mobility, aviation, energy, insurance, pharma, automotive, retail, and industrial sectors. Clients include Brussels Airlines, Volkswagen, McDonald’s, Delhaize, Engie, Telenet, Brico, EuroMillions, and Ferrero.

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