Laurent Tarrade
Directeur Commercial - Management De Transition at Blanco France
Based in Paris, France
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Seniority
Other
Department
Other
Location
Paris
Industry
Consumer Goods
Company size
15
Contact information
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l•••••••@blanco.com
Phone
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Background
About Laurent Tarrade
Commercial Director | Strategic Business Leader | B2B/B2C Distribution | Growth & Transformation Expert With over 25 years of experience leading business development and transformation in international groups, mid-sized companies and SMEs, I specialize in driving profitable growth, building high-performing multicultural teams, and leading transformational projects in highly competitive environments. Key Strengths: Team Leadership & Global Scope: Managed large, cross-functional, and multicultural teams in over 40 countries with a strong focus on human capital, performance and engagement. Strategic Agility: Successfully steered organizations through change, including mergers, business unit restructuring, and turnaround plans. Channel & Distribution Expertise: Negotiated strategic agreements with major players like Adeo (Leroy Merlin), Sodimac, Lowe’s, Darty, Jardiland, and Saint-Gobain Distribution. Profitable Growth: Delivered +40% revenue in 6 years on a stagnant global market; led return to profitability in 2 years after a decade of losses. Innovation & Digital Acceleration: Launched two e-commerce platforms and a connected product line that contributed 5% of annual revenue in year one. Collaborative Leadership: Unified international teams (150+ people in 42 countries) through clear communication, aligned processes, and shared ambition. 🧠 Core Soft Skills • Transformational & inclusive leadership • Strategic negotiation & business acumen • Complex problem solving with actionable insights • Cross-cultural management & stakeholder communication • Emotional intelligence, empathy, and team empowerment • Market responsiveness & resilience Key Achievements • P&L responsibility across national and international business units • Signature of major long-term partnerships with global retailers • Design and execution of sustainable growth drivers • Business model optimization in multicultural environments • Strategic change & turnaround management • Expertise in omnichannel B2B & B2B2C distribution, innovation and CX Contact: laurent.tarrade@gmail.com +33 6 72 81 77 36
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