Laurenti Arnault
Director of Growth (Portfolio & Incubation) at Lara Media Group
Based in London, United Kingdom
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Seniority
Director
Department
Advertising & Marketing
Location
London
Industry
Media Production
Company size
7
Contact information
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l•••••••@laramediagroup.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Laurenti Arnault
I grow D2C fashion revenue by turning search demand into paying clients. • At The VOU, I rebuilt SEO from 0→800k monthly sessions (peak 2.6M) post–Google core algorithm update via large-scale information architecture (20 languages), internal linking, E-E-A-T, Core Web Vitals, schema, and programmatic content. • Commercial:$400–$450k ARR (services/affiliate/sponsorship). • Paid:$50k/mo at 4.2× ROAS, −35% YoY CAC. • Ops: Led 22; shipped 20-language publishing with QA/localisation. • Built an 80-episode podcast flywheel (11K downloads) repurposed to site/email/social. • Prior: COO @ WTVOX (~$1.5M ARR); Founder @ Wardrobe of Tomorrow ($2.04M GMV). • Focus: Technical & International SEO, IA, internal linking, CWV, schema, programmatic SEO, GA4/GSC, CRO/A-B, Google/Meta, attribution hygiene, WordPress/Woo/Shopify. • Open to: Head of SEO / SEO Director roles in D2C fashion & ecommerce.
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