Lauri Luckey

Background

About Lauri Luckey

Lauri Luckey is a 22-year marketing veteran with experience developing and managing integrated marketing programs for national brands in the automotive, healthcare, and consumer packaged goods industries. Prior to EFG, Lauri served as the Director of Marketing and Interactive Services at MEDSEEK, Inc. and Healthvision, where she lead teams in the full management of healthcare marketing programs, including website strategy development, usability testing, creative design, content development, reputation management, ad campaigns, and pay-per-click program management. At EFG Companies, she leads her team in developing EFG’s marketing strategy, goals, objectives, and overall creative and communication strategies for both online and traditional marketing initiatives. In addition to leading the marketing efforts at EFG, Lauri’s extensive background in client relationship building enables her to effectively serve EFG clients as an extension of their marketing team. Specialties: online marketing strategy, integrated marketing campaign management, customer market research, product market research, user experience definition, usability analysis, account management, social media, online reputation management, email marketing, website analytics analysis, creative direction, information architecture, Salesforce CRM, e-Commerce strategy and execution