Laurie Greene
Director of Membership and Chapter Relations at Smacna
Based in Fairfax, United States
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Seniority
Director
Department
Customer/Client Service
Location
Fairfax
Industry
Construction
Company size
122
Contact information
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l•••••••@smacna.org
Phone
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Background
About Laurie Greene
I am a savvy membership and marketing professional with nearly 25 years of strategic leadership experience working for member-driven organizations in a variety of industries. I spent 16 years at a $30 billion nonprofit financial services organization serving nearly members of America’s rural electric cooperative network. My expertise includes every aspect of the member lifecycle—from prospect identification and onboarding to engagement, satisfaction, and renewals. I have a data-driven approach to member retention and value which has consistently enhanced organizational growth and member satisfaction. I also have extensive experience managing member programs, marketing, communications, training and events. KEY SKILLS Member Relationship Management, Strategic Partnerships, Marketing Communications, Client Services, Corporate Messaging & Branding, Member Engagement & Retention, Product Marketing, Campaign Management, Strategic Planning, Customer Programs, Competitive Intelligence, Market Research, Market Segmentation, Project Management, Process Improvement, Vendor Relations, Contracts, Change Management, Financial Reporting, Data Analysis, Quality Control, Event Management SOFTWARE Salesforce, Oracle, Survey Monkey, Eloqua, Asana, MS Office Suite
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