Laurie Simmons

Background

About Laurie Simmons

Helping organizations plan and execute their strategic communications, community outreach and public involvement programs with 18 years of experience in: • Transportation & infrastructure communications • Government public information • Integrated marketing • TV news reporting Connecting communities with major infrastructure improvements: As an IAP2-trained public participation expert, I’ve executed multiple award-winning engagement and outreach programs for large transportation projects that transform communities. During all phases of project delivery from scoping, design and into construction, I educate, inform and facilitate two-way communication between project teams and their target audiences. By providing engaging presentations to community groups, organizing informative open-house meetings, building relationships with important stakeholders and participating in public outreach events, I help my clients create an outstanding brand reputation in the areas they serve. My specific expertise lies in alternative delivery construction outreach for large P3 and design-build projects around the nation. A trusted client advisor & strategist: Everything I do is based on the creation of strategic communications plans that guide decisions on which tactics and tools are best to accomplish public relations and engagement goals and objectives. Internal audits and organizational research help identify areas of improvement as well as opportunity, and we come up with targeted plans to reach the organization’s most important stakeholders. An Emmy-Award winning storyteller: As a former investigative reporter, I know how to create engaging content across any medium. My press releases are written in news-style formats so media outlets can easily add the content to their websites without any additional work. Being a former reporter, I also know what journalists are interested in, which helps during both proactive and reactive media outreach.