Lawrence di Franco

Background

About Lawrence di Franco

I’m a sales leader and revenue strategist with 10+ years of experience in payments, fintech, and business development. Over my career, I’ve helped organizations scale from the ground up building sales teams, executing GTM strategies, and generating tens of millions in sales and ARR. At PandaPay®, I built and led a team of AEs and SDRs, coached through weekly 1:1s, team huddles, and roleplay sessions, and consistently drove significant growth. Along the way, I earned President’s Club two years in a row and built a reputation as a player-coach who leads from the front. I thrive on building engaged, high-performing sales cultures where teams don’t just hit quota… They exceed it. I’m passionate about scaling revenue, developing talent, and helping businesses unlock growth through better sales execution.