Layla Simmons

Background

About Layla Simmons

Some brands post to keep up with others. I want to build content for the ones that actually care - the ones with something to say, a point of view, and a product that stands for more than just itself. I'm a Social Media & Content Strategist with a good eye for storytelling - visually, verbally, and emotionally. Maybe it's from growing up across cultures and industries, maybe it's just instinct - but I like to think that I know when something makes sense for a brand. I see the story, the tone, the frame, the ''feeling''. Right now I lead brand and campaign strategy for a global fitness label and shoot content for lifestyle clients on the side. Whether it’s launching a global campaign or crafting one great piece of content, I want the work to move people - to feel proud, to feel like we're doing something that stands out, to feel connected. What's key for me when working with brands: if we’re building with intention, always chasing better, trying to be bolder, and keeping it positive - that’s where I want to be.