Layne G.
Director, Product & Business Development at Directworx
Based in Hamilton, Canada
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Seniority
Director
Department
Sales & Business Development
Location
Hamilton
Industry
Advertising Services
Company size
18
Contact information
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l•••••••@directworx.ca
Phone
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Background
About Layne G.
Layne Gobeil is a dynamic direct marketing, data analytics, and project management professional. He is a proven solutions leader with expertise in direct marketing, data targeting, post campaign analytics, and segmentation strategies for various sectors, including not-for-profit, insurance, automotive, travel, and real-estate. He is passionate about conceptualizing, developing, and producing highly data driven, complex direct mail and multi-channel campaigns. In his career most recently, he has taken pride as the conceptualist and team lead in the evolution of a cloud based loyalty platform and real-time analytics solution "gratiflow". He has taken delight co-presenting at the Canada Post Expert Partner - Evolution of Direct Marketing Seminar as an expert speaker. When Layne’s not working, you can find him on ice playing hockey, enjoying leisure time with his wife, constructing woodworking projects, or travelling.
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