Lea Grothues

Background

About Lea Grothues

Social media native with a passion for online marketing As an Applied Media and Communication Science graduate with practical experience gained at ProSiebenSat.1 and a strong passion for social media, online marketing, and communication, I am pleased to introduce myself. I am keenly interested in learning about different aspects of media and workflows and place a high value on authentic and effective communication. My two-year stay in the U.S. helped me, among other things, to improve my English skills and broaden my perspective on the global media and marketing landscape. During my 6-month internship in the production department Boulevard & Wissen at ProSiebenSat.1, I was able to gain valuable experience in TV production, especially in working with editorial teams, commissioned producers, presenters, and the production management of Galileo and Abenteuer Leben. I learned how to adapt to new workflows, work with different departments and take on responsibility. For example, I delegated tasks to interns and initiated new processes or improvements to existing workflows. During my studies, I also took my first steps as a social media manager when I worked for the Institute for Media and Communication Studies at the Technical University of Ilmenau. I was part of the team that created content for the institute's LinkedIn and Facebook presence there. From the concept to the implementation of posts and the continuous collaboration with the Instagram and YouTube teams, I always made sure to deliver valuable content and adapt it to the specific target groups and platforms in order to do marketing for the Bachelor and Master program as well. These experiences have allowed me to showcase and continuously improve my content creation skills. In addition, the introduction of new formats and greater use of the Institute's LinkedIn presence has provided students with deeper insight into ongoing projects. Colleagues and fellow students have praised my keen perception and a high quality awareness. I enjoy being a responsible and committed team player on whom others can rely at all times. I like to solve complex problems with analytical thinking, am always open to new challenges, am full of ideas, and have a strong aesthetic sense.