Lea Pierce

Background

About Lea Pierce

Award-Winning Direct Response Copywriter/Strategist specializing in Financial Services concepts and copy.Highly successful experience selling annuities, insurance, credit cards, and other complex financial services products. B2C and B2B expertise.Proven ability to sell high-ticket information and financial products via email and direct mail. Proven ability to create break-through direct response concepts and copy for many of America's leading financial services companies. Sample Accomplishments:Annuities: B2B "Brown M&M" bulky mailer resulted in over $10M in new annuities written.30% open rate, best-performing email for The Nation magazine.Forex: Doubled subscribers in 3 months for monthly trading advisory by developing a new product and offer/upsell.Stock Advisory: Doubled sales of online financial newsletter with new concept and new copy.Services: Concepts, copy, creative direction and full creative development for print ads, FSIs, solo direct mail, magalogs, self mailers, order forms, catalogs, lift notes, postcards, brochures, product spec sheets, advertorials, newsletters, headlines, call-to-action copy, envelope teasers, sales emails, email marketing campaigns, autoresponders, link copy, co-reg, banner ads, landing page copywriting & optimization, natural SEO, Google Adwords campaigns, video scripts.Strategy, offer development, list recommendations, testing recommendations;Awards/Publications2 DMA Echo Awards for Financial Services Copy and Marketing“Thinking Outside of the Mailbox. How to Sell with FSIs,” Target Marketing Magazine.2,239 Tested Secrets for Direct Marketing Success. Edited by Denny Hatch and Don Johnson. NTC Business Books, 1997.Financial Services Clients (Partial List): F&G, Chase, Chicago Tribune, First Chicago, Wells Fargo Consumer Checking, Sammons Retirement Solutions, Mercer, Adam Mesh Trading, Black Swan Capital, Charfen Institute