Lea W.

Background

About Lea W.

Lea is widely recognised as a talented data driven customer B2C and B2B marketer. She is passionate, has a strategic mindset and is a critical thinker. The standout quality is that Lea embraces new and emerging technology and capability to drive value for customers and the business. Lea is equally an instigator of change and skilled in leading change, as well as bringing others on that journey. Lea has a deep knowledge of customer marketing gained first hand from high performance organisations and creates value across; customer experience and engagement, marketing, digital and data analytics. She is also expert in embedding those practices into other organisations and ecosystems. Building exceptional teams and talent development has been a key element to her success. Lea believes that leadership success can only be built on the foundation of an exceptional team and that nurturing talent is the best way to achieve this. Lea is recognised as a senior leader, coach and mentor, and regularly takes on high potential colleagues to coach and mentor to their potential. Lea also recognises personal development is essential for ongoing success and actively participates in formal programs as well as continuous unstructured learning. She believes in the benefits of mentoring and often acts in this capacity for a number of individuals. Lea regularly speaks at events and participates in creative judging for industry body awards.