Leandro Gaeta

Background

About Leandro Gaeta

Senior Leader in Commercial excellence, Business Intelligence, SFE, Digital, Commercial and congress and events | Pharmaceutical IndustryGraduated in Advertising/Marketing, with a Postgraduate degree in Business Strategy and an MBA in Big Data, I bring close to 20 years of experience in Commercial Excellence, Business Intelligence, Sales Force Effectiveness and Congresses & Events within the pharmaceutical industry. I combine analytical expertise, strategic vision, and leadership to transform data into actionable insights and measurable business impact.In addition to my analytical background, I lead a high-performance events team focused on delivering impactful scientific and medical experiences that strengthen engagement with the healthcare community.Throughout my career, I have built a strong path across commercial excellence connecting insights, performance indicators, and strategic decision-making to accelerate results. Recognized for being adaptable, collaborative, and results-oriented, I thrive in dynamic environments while fostering innovation, data-driven thinking, and continuous improvement.As a Senior Leader and Mentor, I lead advanced analytics teams working cross-functionally with Marketing, Medical, and Market Access both locally and globally. My leadership blends strategic thinking, effective communication, and a coaching mindset, empowering teams and ensuring strategic and operational excellence.Core Expertise:• Business Intelligence & Commercial Effectiveness Strategy• Events Leadership & Strategic Execution• Advanced Analytics & Decision Support• IQVIA and Close-Up data audits (PMB, Non-Retail, MDTR, INTE, GPS, HMB, Forecast Models)• Market Research (Qualitative & Quantitative) and Insight Generation• Excel/VBA (Advanced), SQL Server, Power BI, Qlik Sense, Tableau, Cognos PowerPlay• CRM & SFA platforms (Veeva, Cegedim, MI, SFNet) with focus on productivityKey Achievements:• M-Smart Brazil – Led a global initiative with the BI team (Darmstadt) to develop a Data Warehouse integrating multiple sources (Sell-In, Sell-Out, DataSUS, Visitation, Samples). Delivered 15+ dashboards in six months; nominated for Lupa de Ouro 2020 (Merck).• Minimum Curriculum Initiative – Defined core competencies for BI professionals, creating a structured Individual Development Plan model (Merck 2019).• BI Ecosystem Implementation – Deployed Power BI, Qlik Sense, and Tableau, expanding accessibility and strategic alignment.