Leandro Guissoni

Background

About Leandro Guissoni

Associate Professor of Marketing at São Paulo School of Business Administration, Fundação Getulio Vargas (FGV-EAESP). Former Adjunct Professor in the Full-Time MBA and Fellow at the University of Virginia, Darden School of Business Center for Global Initiatives. Visiting Professor at Harvard Business School in 2018. Business advisor, entrepreneur with new ventures that had achieved more than 15 million in revenues, and business commentator on InvestNews, one of Brazil's largest media channels focused on investments. He holds a Ph.D. in Business from the University of Sao Paulo, and while he completed his Ph.D. research (2010-2012), he went to Charlottesville (Virginia) to study at Darden. He returned to Darden as an Adjunct Faculty and Visiting Fellow for the Batten Institute in 2015-2016, co-teaching Darden’s second year elective class, Marketing Metrics, with professor Paul Farris. Leandro has co-authored 10 books, 9 case studies featured by Harvard Business Publishing and research articles in academic journals such as Journal of Retailing. He has developed projects and case studies in collaboration with leading companies and executives in Brazil such as Natura, Nielsen, Johnson & Johnson, Magazine Luiza, B3, GM, Hering, Coca-Cola, Bayer, OLX. Prior to his current role at FGV, he was a partner at Markestrat (one of Brazil's largest management consulting firm in Agribusiness), and worked in the Marketing Department at Coca-Cola in Brazil. Leandro was also a partner at ToolboxTM, a local consultancy in Brazil that serves large global and local consumer packaged goods companies. In 2020, he co-founded Decoupling.co Brazil jointly with Thales Teixeira, a former Associate Professor of Marketing at Harvard Business School. In the same year, he co-founded the startup BomeMelhor.com.br among some new ventures. Guissoni received awards for his teaching every year between 2013-2019. He has served as one the chairs of the Latin American Retail Annual Conference hosted in Brazil (CLAV). In 2018 he served as visiting professor at Harvard Business School following a formal and institutional invitation from Harvard to work on new projects related to Digital Transformation in collaboration with companies. Area of interest: Customer-Centric Innovation, Decoupling, Retailing, Agribusiness, Digital Transformation and eCommerce, Marketing Metrics and Analytics, Omnichannel.