Leandro Ratz

Background

About Leandro Ratz

Graduated in Commercial Management from UNIFAJ, with a specialization in Omni Channel for Retail from VTEX, I have 10 years of experience in e-commerce, marketplaces, digital operations, and commercial strategy. My career includes roles such as Marketplace Manager (B2C), Customer Success Coordinator (SaaS), Marketplace Operations Consultant (D2C/B2C), Partnerships Coordinator, and Marketplace Specialist. I began my journey in 2014 by building a sales operation from scratch using Magento, integrated with marketplaces such as Walmart, B2W, Mercado Livre, and Cnova, reaching R$ 4 million/month in GMV. I worked as a consultant at Advice E-commerce and Marketplace Brasil, supporting B2C and D2C companies—including importers—in growth strategies, catalog management, pricing, integration hubs, performance analysis, and sales expansion in categories such as Home Appliances, Baby Care, Toys, and Electronics. During this period, I founded Ratz Consultoria, specializing in optimization and scalability projects for marketplace operations. I was invited to structure the Customer Success department at an integration Hub, coordinating a team focused on strategic sellers, portfolio management, up-sell, NPS, commissioning, and operational KPIs, contributing directly to the company’s breakeven. I also managed key enterprise accounts, leading on-site alignment for backlog, business rules, and commercial strategy with companies such as Netshoes, Pneustore, NetSofas, P&G (Sages), Onofre Eletro, Electrolux, TaQi, Iplace, Panasonic, Marabraz, ACER Brasil, Madesa, Ortobom, Cobasi, Novo Mundo, and others. I joined GPA – Grupo Pão de Açúcar as Marketplace Coordinator, focusing on seller acquisition, integrations, strategic relationships, and initiatives to expand the seller base for the digital channels Pão de Açúcar and Clube Extra. Following the discontinuation of GPA’s Marketplace IN project, I joined Olist, the largest online department store in Brazil, leading new channels (OCPs) and integrating marketplaces such as Magazine Luiza, Cobasi, Inter Shop, Casa & Video, and Vivo. This expansion increased the company’s GMV, generating an additional R$ 5–10 million in revenue. I currently work as a Commercial Manager at RTZ Market, leading customized projects in commercial restructuring, marketplace operations, digital growth, go-to-market, and performance management for companies operating in e-commerce.