Leanne Lund

Background

About Leanne Lund

As a dynamic marketing leader with two decades of expertise in the medical technology sector, my most recent role was Head of Americas Digital, Product, and Canada Marketing at LifeScan, a global leader and billion dollar company in glucose monitoring dedicated to enhancing the lives of those with diabetes. My ethos centers on crafting impactful marketing strategies that foster growth, innovation, and heightened customer satisfaction within the ever-evolving tech and digital landscapes focused on health betterment. My expertise spans across fostering team excellence, driving product innovation, crafting compelling brand narratives, mastering omni-channel marketing, and advancing ecommerce initiatives. My journey with LifeScan has been marked by successfully launching innovative products and ecommerce solutions, and spearheading strategic partnerships across both consumer and business markets. I’ve refined global and regional branding approaches, and optimized a diverse array of marketing channels to achieve outstanding results. Fueled by a drive to redefine industry standards, I thrive on collaboration with multifaceted teams and nurturing top-tier talent. Armed with an MBA in Strategic Management from the University of British Columbia and a comprehensive background in both B2C and B2B marketing, I am eager to embrace leadership roles within high-growth entities, aiming to steer organizations towards unprecedented success.