Leanne MacHorton

Background

About Leanne MacHorton

As a Marketing Manager, I specialize in crafting innovative business strategies for digital channels. Utilising trends and a data-driven approach, I create audience-centric content in order to maximize engagement and enhance brand visibility. I’m a strategic thinker that enjoys creative problem-solving, and I thrive in dynamic team environments. My experience spans across a range of areas including digital marketing, commercial sales, video production, brand and business development, account management, and content creation. As a freelance Digital and Brand Development Consultant, I work closely with clients to shape their digital presence and strategy. This includes developing their brand and visual identity, analysing their current digital positioning and crafting a new strategy, and establishing a content stream for digital channels. I also have design experience across the following areas- Brand Identity Kits: Logo Design, Colour Profile, Visual Guidelines, and Branded Presentations - Digital Assets: Website Content, Pitch Decks, Custom Content for email and social channels including graphics, imagery, and video - Physical Assets: Newsletters, Flyers, Banners, Brochures, Posters, and Signs