Lech Wikaryjczyk

Background

About Lech Wikaryjczyk

There are two wolves within me: one is a creative beast, and the other an experienced manager. Award-Winning Innovator: As a winner of the CMO Awards 2023 for Creative Innovator, I consistently bring fresh, out-of-the-box ideas to the table, transforming them into effective and award-winning campaigns. 🧠Campaign Mastermind: I have spearheaded numerous successful campaigns, such as "Respect Yourself"(5.9 million reach) and "IT Heroes", showcasing creativity and social impact. Content Creator: From copywriting to designing, I thrive on engaging in hands-on creative tasks, ensuring every piece of content not only resonates with its audience but also with other materials (consistency is the key!). Leadership Excellence: With over 10 years in managerial positions, I've created led and expanded international marketing teams from 1 to 6 (Learnetic) and from 6 to 35 members (NFJ), achieving a team NPS of 65. Strategic Visionary: I excel in crafting and executing marketing strategies that align with business goals, driving growth and efficiency. Data-Driven Decision Maker: I believe in the power of analysis and technology, applying the Pareto principle to optimize performance and achieve KPIs. Team Builder: Passionate about the well-being and development of my team, I foster a collaborative environment where every member thrives. Ok, there are additionally a few more wolves inside me, as I can offer: Comprehensive Marketing Expertise: Proficient in both digital and traditional marketing, strategy, SEO, lead gen, employer branding and market analysis. Artistic Background: As a graphic designer by education, I bring a unique aesthetic sense to all marketing materials, ensuring they are visually compelling and consistent. Customer Insights: With a background in sociology, I deeply understand customer behaviors and market trends, which allows me to tailor strategies effectively. Growth Architect: Under my leadership, No Fluff Jobs' social media presence skyrocketed, with LinkedIn growing by 318.7% and YouTube by 2306.5%. Also our PR strategy has become a benchmark in the industry, with No Fluff Jobs featuring in over 2,064 press publications in 2023 alone. Conference Speaker: I've shared my expertise at numerous conferences and events. Technical Proficiency: Skilled in Adobe CC (InDesign, Premiere Pro, Photoshop, and Illustrator), HubSpot, Figma, Notion, Jira, Assembla, Google Workspace, MS Office, and various marketing automation and analytics tools.