Lee Alexander

Background

About Lee Alexander

If you’re running a guitar or MI business, you already know the industry is changing fast. Margins are tighter. Competition is fiercer. What worked in 2010 doesn’t work now. That’s where I come in. For over 20 years, I’ve helped guitar brands, retailers, and manufacturers sell more, grow smarter, and stand out in an increasingly noisy market. I’ve worked with global names and challenger brands alike — helping them navigate market shifts, sharpen their marketing, and connect with players in ways that actually drive sales. Current roles include: Co-Founder & CRO – reSound Market — building the trusted, fee-free marketplace for pre-owned musical instruments and audio gear. Co-Founder & Managing Director – Almires UK — UK distributor and global marketing hub for Spira Guitars and two more brands launching soon. Founder – Instrumental Sales & Marketing — MI consultancy delivering UK sales, marketing, and artist strategy for JET Guitars and Flight Ukuleles in partnership with Hal Leonard Europe. I also write Fret Not Friday — my no-fluff newsletter giving MI leaders actionable insights to grow sales, improve marketing, and adapt to the market without losing their identity. If you want to: Sell more gear without racing to the bottom on price Build a brand players actually care about Stay relevant in a fast-changing industry — then we should connect. Follow me here on LinkedIn to get my latest strategies. thoughts and feelings and make sure to check out Fret Not Friday for more industry insights.