Lee Berlin

Background

About Lee Berlin

Highly personable, accomplished revenue-driven sales leader with 19+ years experience defining and implementing strategic account plans to exceed marketing and sales objectives. Analyzes market demands and product offerings to identify and capitalize upon new business opportunities in assigned territory. Proven ability to cultivate key business relationships. Has a strong understanding of Financial Merchandizing with industry stakeholders and clients critical for long-term success and sustained revenue growth. Thrives both independently, managing a team, coaching sales teams, and in collaborative work environments. Areas of Expertise: Territory Management• Sales Cycle Management • Salesforce • Key Account Management/Strategic Partnership Marketing • Building & Maintaining Business Plans with Healthy Sales Pipelines• Presentations of Sales Plans with Profit Objectives • Client Based Training-Grant Writing Proposal Preparation & Forecasting • Consultative Selling • Interpersonal Communication • Exceptional Customer Service • Lead Generation Marketing & New Business Development with Product Launch Initiatives and district concept drafts SALES EXPERIENCE SCHOLASTIC EDUCATION: New York, New York Southeast Account Executive-March 2018-present. Managing 138 school districts, Education Foundation partnerships, educational consortiums and building unrepresented territory into a consistent revenue generator by expanding customer base through client training seminars, new product introductions, and product support. RENAISSANCE, Wisconsin Rapids, WI Alabama Executive Account Manager-Region 4, December 2016- March 2018 Managing 47 districts in Alabama with a sales goal of 4.6 million. Identify and build new opportunities for reading and math intervention, while maintaining and cross selling to established accounts. COUGHLAN COMPANIES CORPORATION April 2014-December 2016(Capstone Digital, MyON), Minneapolis, MN Southeast Account Executive of Sales. Managed team of 3 people generating $2.8M in sales while facilitation effective sales strategies to impact bottom line. • Comprehensive software knowledge, exceptional customer service with expansion of customer base and development of new business, marketing, relationship knowledge, and effective strategic training of products and territory team members SCIENTIFIC LEARNING CORPORATION, Oakland, CA Strategic Account Executive, February 2009– April 2014